Now under normal circumstances, we wouldn’t showcase a sign for a fish & chip shop, but this isn’t just any fish & chip shop… When I took the call from Mr Michaels, it was apparent that he had something special in mind, but wasn’t sure exactly what. I called out to see him at his new premises, Frydays Fish and Chips on the exclusive Street Lane in Roundhay, to try and get a handle on things.
To be honest, the place was a mess, with plaster dust, and piles of expensive-looking porcelain tiles scattered around. I’d previously worked with the owner Stratis, on another project, and I knew that he had very strong and precise ideas on what he wanted to achieve.
The initial brief was to produce a sign that would stand out against the adjoining Pizza Express. Now I like a challenge, but as the competition’s colours are predominantly blue (and as my client wanted a blue sign also), the omens were not looking good.
“Did you do the sign ? we’ve had loads of sign companies here taking photographs..."
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